HOCOMAID, a leading Chinese manufacturer of premium vacuum-insulated thermoses, successfully debuted at Interior Lifestyle South America, a vibrant event showcasing high-quality, design-focused lifestyle products, which took place from June 23 to 26, 2025, simultaneously with Eletrolar Show All Connected at the Distrito Anhembi, in the city of São Paulo, Brazil.

Despite 62% of attendees prioritizing electronics procurement, our exhibition booth attracted significant attention from regional distributors seeking durable lifestyle products. Notably, we presented customized OEM solutions for electronics retailers to expand into household categories, aligning with Brazil’s rising demand for multifunctional home accessories.

“The crossover potential surprised us,” noted Fabio Akira Munacata, Product Manager of elgin company. “By demonstrating how our thermoses integrate with tech-centric lifestyles – such as temperature-control features for outdoor electronics users – we’ve established 37+ qualified leads from traditionally electronics-focused buyers.”

With Brazil’s household goods market projected to reach $420 billion by 2034, this exhibition marked a strategic first step in converting Latin America’s tech-driven distribution channels into dual-category partners. With the establishment of China-Brazil diplomatic ties and continuous expansion of bilateral economic and trade cooperation, we will devote more resources and efforts to develop this potential market.